Our Story
At Lane Parque Media, we live where the headline meets the hashtag. Led by Kyle Smith, a media veteran with a Google Specialization in Digital Marketing and a background in Film, we help brands transition from the background to the center stage through a high impact blend of traditional PR and modern digital strategy.
What We Do
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Media Relations - Getting your story told in the newsrooms and publications that hold real authority.
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Digital Marketing - Deploying data driven strategies that ensure your brand is seen, shared, and remembered.
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Strategic Storytelling - From thought leadership to artist launches, we craft narratives that are impossible to ignore.
Why Lane Parque?
Kyle has spent over a decade proving that modern visibility requires a two pronged attack. With a track record of launching over 100 campaigns for Fortune 500 companies, he understands the big agency playbook. We have taken those heavy hitting strategies and refined them for every sector imaginable, including sports, music, travel, tech, and healthcare.
We do not just land you a media placement. We use digital marketing to make sure that placement lives forever, reaches the right audience, and converts interest into action. At Lane Parque, your digital presence is just as polished as a national news segment.
The Human Side
Behind the campaigns is a Jacksonville born, California raised strategist who values family above all. As a husband and girl dad, Kyle knows that at the end of the day, the most impactful stories are the ones that resonate at the dinner table. He often jokes that he controls what you watch, but his real passion is ensuring your brand is the one everyone is talking about
Our Services
1
Public Relations
We don’t just manage your reputation; we craft the narratives that define it. Leveraging over a decade of experience and deep broadcast relationships, we secure high-impact coverage that establishes authority. From thought leadership to crisis management, we ensure your story resonates with the audiences that matter most.
2
Digital Marketing
Drive real business results with campaigns rooted in data, not just intuition. Backed by Google Digital Marketing & E-commerce specialization, we combine technical expertise with creative strategy to amplify your brand awareness. We move beyond vanity metrics to deliver customer engagement and tangible growth across diverse industries.
3
Consulting
Whether you are a brand seeking a communication audit or a rising talent breaking into the media industry, we provide the roadmap. We offer strategic consulting for organizations and personalized coaching for aspiring media professionals, helping you navigate the complex media landscape with confidence and clarity.
