Digital Marketing 

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The Crosswalk Package

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Build Your Digital Foundation

Perfect for businesses looking to establish a professional online presence and improve brand visibility.

 

Search Engine Optimization (SEO) — Increase Organic Visibility

• Keyword research and on-page SEO optimization

• Meta titles, descriptions, and header optimization

• One SEO-optimized blog article each month

Search Engine Marketing (SEM) — Launch Targeted Paid Advertising

• Google Ads campaign setup and management

• Keyword targeting and campaign optimization

• Monthly ad optimization (ad spend not included)

Social Media Management — Establish Your Brand Presence

• Content calendar development

• 8 branded social media posts per month

• Profile optimization and hashtag strategy

YouTube Optimization — Improve Video Discoverability

• Channel audit and optimization

• SEO-friendly titles, descriptions, and tags

• Upload management for up to 2 videos per month

Website Performance & User Experience

• Website audit

• Mobile responsiveness review

• Site speed and usability recommendations

Reporting

• Bi-weekly performance reports with campaign insights and recommendations

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The Landmark Package

 

Grow Your Audience & Expand Your Reach

Designed for businesses ready to increase engagement, improve search rankings, and generate more qualified leads.

 

Advanced Search Engine Optimization (SEO) — Expand Your Search Presence

• Everything included in Crosswalk

• Competitor analysis

• Expanded keyword strategy

• Two SEO-optimized blog articles each month

• Internal linking optimization

Multi-Channel Search Engine Marketing (SEM) — Reach Customers Across Platforms

• Google Ads management

• Meta or TikTok advertising campaign

• A/B testing for ads and messaging

Social Media Growth & Community Management

• 12 branded social media posts per month

• Custom graphics

• Community engagement (comments and direct messages)

YouTube Growth Strategy

• Content planning and campaign strategy

• SEO optimization for every uploaded video

• Video organization and playlist optimization

Website Conversion Support

• Custom landing page design

• Lead generation and campaign optimization

Reporting

• Bi-weekly performance reports with campaign insights, recommendations, and growth analysis

 

The Skyline Package​

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Dominate Your Digital Presence

Our most comprehensive marketing solution for brands focused on maximizing visibility, increasing conversions, and accelerating long-term growth.

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Comprehensive Search Engine Optimization (SEO) — Own the Search Results

• Everything included in Landmark

• Full website SEO audit and optimization

• Backlink strategy and outreach

• Four SEO-optimized blog articles each month

Full-Funnel Search Engine Marketing (SEM) — Maximize Advertising Performance

• Multi-platform advertising (Google, Meta, TikTok & YouTube)

• Audience segmentation

• Retargeting campaigns

• Continuous campaign optimization

Full-Service Social Media Marketing

• 16 branded posts per month

• Advanced branded graphics

• Two professionally edited Reels or short-form videos

• Influencer and creator collaboration recommendations

YouTube Growth & Video Marketing

• Advanced YouTube SEO

• Playlist strategy

• Video promotion campaigns

• Cross-platform video marketing strategy

Website Optimization & Conversion Strategy

• Custom campaign landing pages

• Conversion Rate Optimization (CRO)

• User behavior and website performance analysis

Reporting

• Bi-weekly performance reports with detailed analytics, campaign performance, and strategic recommendations