Your Music. Your Brand. Our Digital Strategy.

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Lane Parque helps independent artists turn releases into real momentum. We focus on the three things that matter most in today’s music economy: getting your songs discovered, getting your visuals watched, and getting your brand remembered. Our Spotlight and Headliner packages are built to meet artists where they are and grow with them as their audience expands.

Spotlight Package

Built for artists who want to be seen, heard, and taken seriously.

• The Spotlight Package gives your release a real push instead of letting it fade into the algorithm. This is where we build the foundation for discovery, engagement, and brand consistency.

What it delivers

• Playlist Momentum
  Your music is researched, positioned, and pitched to targeted playlist curators across Spotify, Apple Music, and YouTube so your songs land in real listening environments where fans are actually discovering new artists.

• YouTube Discovery Engine
  Your videos and audio uploads are optimized to live longer and travel farther. We structure titles, tags, descriptions, and playlists so your content is easier to find and more likely to be recommended.

• Social Release Campaign
  Your release is supported with a coordinated social rollout across Instagram, TikTok, and Reels. This includes captions, posting strategy, and discovery driven hooks designed to push your song into the feeds where fans live.

• Artist Brand Alignment
  We refine your bio, story, and positioning so when someone clicks your page, they instantly understand who you are and what your music represents.

• The Spotlight Package is about building momentum, not just making noise.

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Headliner Package

For artists ready to turn attention into real growth.

• Everything in Spotlight is included, plus deeper amplification, stronger reach, and more aggressive visibility.

What it adds

• Creator and Channel Amplification
  Your music is positioned for reaction channels, music pages, and creator reposts that help it break outside your existing audience and reach new listeners organically.

• Digital Launch System
  Your release is treated like a campaign, not a post. We coordinate playlists, YouTube, and social content into one connected rollout that creates a sustained moment instead of a one day spike.

• Press and Media Positioning
  Your story and release are packaged in a way that is press ready, making it easier to pitch blogs, digital outlets, and media partners for added credibility and reach.

• Advanced Growth Strategy
  We analyze performance across platforms and adjust the campaign so future drops keep building instead of resetting.

• The Headliner Package is for artists who want their music to travel further, last longer, and feel bigger every time they release.