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Consulting

We offer specialized coaching for talents breaking into the media relations and broadcast space, as well as high-level consulting for brands seeking communication audits.

Meeting Room Table

Tier 1: The Digital Footprint Audit 

Focus: Ecosystem Foundations & Visual Authority In the media and PR world, your reputation begins before you ever enter the room. This tier provides a high-level diagnostic of your entire searchable identity. We ensure that your "digital storefront"—from search engine results to professional profiles—presents a unified, high-authority brand.

  • Cross-Platform Audit: A comprehensive review of your digital presence (Google search results, social ecosystem, personal/company websites, and professional bios).

  • Narrative Continuity: We ensure your "Brand Story" is consistent across all platforms, eliminating outdated info and conflicting messaging.

  • SEO & Discoverability Check: A tactical look at how you are currently indexed and what keywords are associated with your name or organization.

  • Visual & Bio Optimization: Strategic recommendations for imagery, headlines, and "About" sections to ensure they command executive respect.

  • The Result: A cohesive, professional digital foundation that passes the "Google Test" and invites engagement.

Tier 2: The Digital Authority Sprint 

Focus: Content Strategy & Narrative Activation Moving beyond the static foundation, Tier 2 is about active influence.We transition from "looking the part" to "owning the conversation." We develop the tactical framework needed to maintain a consistent and authoritative digital voice that attracts earned media and industry opportunities.

  • Content Pillars Framework: Identification of 3–4 core themes you will own online to build niche-specific authority.

  • Narrative Activation: Translating your industry expertise into a "digital voice"—deciding what to say, where to say it, and how to position your expertise.

  • The Engagement Blueprint: A tactical guide on how to digitally network with media outlets and industry leaders to build social proof.

  • 30-Day Content "Starter Kit": High-level prompts and a posting cadence designed to move you from a passive observer to an active thought leader.

  • The Result: A proactive digital engine that builds momentum and industry recognition.

Tier 3: The Strategic Growth Roadmap 

Focus: Ecosystem Audit & Business Alignment This is executive-level consultancy for those ready to scale. We take a "360-degree" view of your communications to ensure that your PR efforts and digital marketing are working in lockstep to drive bottom-line business goals.

  • Full Communication Audit: A deep-dive analysis of all internal and external messaging to identify "narrative friction" or messaging gaps.

  • Market Positioning Analysis: We pinpoint exactly where your story is failing to reach your target audience or where your digital presence is disconnected from your PR goals.

  • Strategic Roadmapping: A 90-minute intensive session to build a 6-to-12-month plan for brand growth and market dominance.

  • KPI Alignment: Defining measurable success—whether it’s increased media mentions, higher-quality leads, or organizational influence.

  • The Result: A master roadmap that ensures every post, press release, and interview is a calculated move toward a specific goal.

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